Goldfrapp
are in a strange place right now. We're not talking about their base in Bath , although this also
seems like an odd place for the band when you realise it's there that they
create their sleazy sci-fi pop music. No, Goldfrapp are in a strange place
because they seem to be making the difficult but (to some bands) important
crossover to mainstream success, and they're not really sure whether they want
it.
"People
say that we're going big this time and I just think, nah," says Alison
Goldfrapp, frontwoman extraordinaire and the effortlessly glamorous face of the
band that bears her surname. "Especially as I think I can be quite
pessimistic most of the time. I was one of those people at school who came
bottom of the class. I permanently had this idea that I just wouldn't
happen," she laughs.
But
Alison did happen. Along with her partner in the sublime Will Gregory, composer
extraordinaire and the geeky faceless half of the band, this curiously
beautiful woman has become a very successful pop star, one of huge cult status
and a dedicated fan following. The band might not have big hit singles (who
does these days?) but the dense, introspective and otherworldly sounds of their
debut album Felt Mountain has soundtracked many a party of the post-club or
dinner kind, while the blithe, futuristic glam rock singles that came from
their vastly different second album Black Cherry never fail to fill an indie
club dancefloor.
With
Goldfrapp's new album Supernature you get the best of both the band's worlds.
Recent single Ooh La La took the glam rock influences to their inevitable
conclusion by aping the Norman Greenbaum classic Spirit In The Sky, and
Supernature revealed itself to be a heady concoction of growling, seductive pop
music and haunting music noir. The duo seemed to have brought together all the
elements of their past endeavours to create a distinctive Goldfrapp 'sound'.
"I
hate the idea of settling into anything particularly," says Alison.
"But I would say that we've definitely found a place where we’ve found a
sound. But it feels like a sound where there is also a lot more room to explore
in, to evolve and develop. So that’s a nice feeling, actually. I feel like
we're developing what we’re doing and evolving and not sticking to a formula.
Obviously you develop a sound - you're always drawn to certain things that are
you but I think it’s that feeling that you’re always pushing it as well. It’s
getting that balance.
"I
think Supernature is definitely a lot more confident and there’s a simplicity
to it which I really like. And that was something that we definitely wanted to
do, simplify what we did. Because we always used lots of layers and textures
and there was something quite challenging for us about holding back on that
temptation to fill up the sound all the time."
"We
both feel really lucky that we’ve broadened our sound dials," adds Will.
"It feels now, in a way, that we can do more or less what we like. I’m
sure we will play around with different stuff in the future. It’s good fun,
it’s like dressing up. It’s all part of the glam, putting on a different outfit
and seeing how you look in it, checking yourself out in the mirror. I think
musical styles are bit like that and it’s good fun to do it. You don’t want to
get stuck in your ways. In the 90s there was a lot of people just wearing the
all black look and you had to stick to your one little furrow otherwise you
wouldn't be taken seriously. I think that’s disappearing a bit, thank God. I’m
sure we’ll always be mucking about with all sorts of different sounds."
The
hype about Supernature began to build long before its release, with 'those in
the know' in the music industry saying that the album would be the one to take
the band to the next level; that it would be a huge success and Goldfrapp would
become a mainstream commodity.
"It’s
nice that people had this very positive reaction to the album," says
Alison. "It’s quite interesting because with Black Cherry it was such a
radical move from the first album that people were a bit like, 'What the fuck
are you doing?' But with this album they seem to have got the gist of it. I did
so many interviews with Black Cherry where I had to really justify why we’d
done what we’d done. Whereas with this album it seems I haven't had to do that,
which has been quite nice actually, I have to say. I think we’re a bit more in
people’s radar this time."
And yet
would being in the mainstream sit well with Goldfrapp? Despite the hype
surrounding the latest album there are certain elements to the band that could
keep them at the level of cult success. Their music is immediate and catchy,
sure, and Alison's lyrics are ambiguous to the point that her ideas and imagery
are very accessible, but although the duo say they have simplified their sound,
it may still be the case that the music and the accompanying visual theatrics
that are such an integral part of the band are a little too quirky for
mainstream tastes, with a little too much English eccentricity
"I
do feel a bit weird, possibly, about the idea of being mainstream," says
Will. "I don’t know. Mainstream equals average to me sometimes. Not
always, there’s some really excellent things that become mainstream aren’t
there? He said trying to think of some," he laughs. "But yeah it’s a
bit scary. But who knows, we’ll see. It may well not happen."
Whether
the band themselves become household names remains to be seen, but what is
definitely happening is that their ideas about music are making their influence
on popular culture felt. Last year former S Club 7 singer Rachel Stevens
released the single Some Girls - to great acclaim considering Rachel herself is
not thought of very highly in the grand scheme of the pop world. Produced and
written by pop maverick Richard X, who was also behind Sugababes' innovative
Freak Like Me, Some Girls was an irresistible slice of glam pop funk that
pressed all the right buttons despite its charisma-free singer. But what was
also notable about it was that many reviews compared the song to Goldfrapp.
"I
think I heard it once on Top Of The Pops and thought it was very bland,"
sniffs Alison. "I really hope that people don’t think we’re bland like
that. I’ve nothing against her. I mean the poor girl probably doesn't have
anything to do with what she does anyway. I don't see any relation to what
we’re doing at all. One, we write and produce and mix what we do ourselves and
I think that song is a million miles away from what we do. I think it was the
whole thing with Richard X and us that got it going. He was supposed to do a
remix [of 2003 single Strict Machine] for us and we got it back and we didn’t
really like it. Obviously he’d got all the parts of Strict Machine and took
that onboard, that idea, and used it for Rachel Stevens.
"It’s
a weird one because when Ooh La La first got played on the radio someone said,
[adopts dumbass voice] 'Ooh it sounds just like Rachel Stevens.' And there's
that weird thing of, because she’s so mainstream and we haven’t had that kind
of exposure, obviously there's always going to be people who think that that
somehow came from her. People kept saying, 'Oh you must be really pissed off
about it', and I was like, 'No, not really.' You can't claim a sound. When
people were doing a shuffle beat in the 70s, everyone was doing it."
"I
just thought it was another glam beat tune," adds Will. "And I
thought maybe it was jumping on the bandwagon to do a glam song. But you know,
it’s not that a swing beat and that vibe is owned by anybody. I though it was
totally cool really."
"It’s
for everyone’s taking," continues Alison. "And I think, in a way, it
did us a favour because it got people talking about Goldfrapp."
"But
it is a bit strange seeing people pick up on your ideas," says Will.
"It’s a little bit like when you have a conversation at a party or
something and you’re shouting really loudly and suddenly everyone stops talking
and their listening to you. It’s a bit alarming."
Alison's
love of the attention and Will's desire to stay on the periphery of the
limelight might seem like a conflict of interests but it's actually what makes their
partnership work so well. On stage and in photos Alison is always the focus.
Will rarely appears in photos and doesn't even spend much time on stage when
they perform live - "I’m usually trying to get the sound sorted out,"
he says. Both are happy with this state of affairs.
"I
sometimes worry that it falls on her shoulders rather heavily," says Will.
"But it was always really set up like that from the beginning. Even where
the music’s concerned there’s a very strong role for Alison. She's the lead protagonist
in the drama of each song. She’s the leading lady and there isn't really a
leading man, shall we say," he laughs.
"We
just do whatever both of us feel comfortable with and we’re always making sure
that both of us are comfortable with the way it is," says Alison.
"Will hates touring and ultimately there’s no point in someone being there
if that’s what they hate doing. I think that that’s why a lot of bands have
terrible problems - there's so much pressure to be this constant tight-knitted
thing where you have to do everything together. Our band is about the writing
and the music and the whole idea of it rather than being forced to do something
that we don’t want to do. And Will’s quite comfortable with not being the
visual focus. And I’m definitely more comfortable. Being the singer I guess
that naturally happens anyway."
With
Will very much in the background, it's sometimes hard not to think of Alison as
a solo artist. Her glamorous and inventive image, her English rose good looks
and her magnetic stage presence mark her out as one of pop's most engaging and
attention-demanding divas. But Alison says she finds it hard to relate to pop's
other divas - the likes of Beyonce Knowles or Kylie Minogue.
"I
think Kylie’s a great performer and a great dancer and she’s got a great pair
of cheekbones but that’s about it really," says Alison. "It’s like
they’re a separate identity to the whole music and imagery. They have a whole
entourage of people doing it for them so I find it hard to know what they are.
They seem to have these personalities that are very generic and so I can’t
really relate to them. I can’t really relate to it on a personal level at all,
because I never really understand where the personal comes into what they do.
As long as they of grin at everybody 24 hours a day then that seems to be all
that’s required. There's lots of great singers in the past that didn’t have
anything to do with the music but somehow you got a much more of a sense of
their personality."
Goldfrapp
have a very different shape in the studio. It's much more of a team effort.
While the lyrics are Alison's area, she always runs her ideas by Will. He is
more knowledgeable about computers but they both play every instrument and
produce their albums together.
"We’re
quite interchangeable in a way," says Will. "It’s just two of us
having a bit of a laugh a lot of the time, improvising. If somebody has an idea
they run with it, the other person totally dismisses it, then has another idea.
It’s a bit of a tag race. Do we argue? On a good day we don’t really talk much
at all, actually. It’s just getting on with it and just going, 'Yes. No. That’s
good. I like that bit.' We don't tend to argue very much about music for some
reason. I think that’s why we do it together, we seem to agree rather a lot
about what’s good and what’s bad about music. I think it’s quite amazing
considering the amount of time we spend together in the same room that we don’t
have lots of arguments actually."
The
pair met in 1999 after a mutual friend passed a demo tape of Alison's singing
on to Will, who was already making a name for himself as a film composer.
Alison had begun her singing career guesting on tracks for the likes of Tricky
and Orbital, but in Will she found a like-minded soul.
"I
was bored of working with people who seemed to be much more interested in what
was cool or fashionable and what bpm they should be doing," says Alison.
"What’s great about Will is that he’s very open-minded and even though
he’s classically trained he’s the only person I’ve ever met that I feel
musically I can relate to. He understands how I think about music and vice
versa. He’s someone that I feel that there’s so much more to do with."
What
did you think of each other when you first met?
"I
was rather surprised," says Will. "Obviously I’d heard her voice and
because it sounded so huge, I was perhaps expecting somebody really huge,"
he laughs. "Someone who would fill the door frame. But of course she’s
not, she’s relatively petite. We got on straight away, had a laugh. Alison’s very
funny."
"We
talked a lot about music and the kind of things we liked," adds Alison.
"And the kind of things we wanted to do, that we hadn’t felt like we’d had
the opportunity to do with anyone else. And we sent a lot of music to each
other. We’d do little tapes and we really checked each other out before we
started doing anything. Which is a really nice way of doing it, actually.
Discovering each other and where we were at musically."
What
happens next to Goldfrapp seems to involve just more of the same. However
successful Supernature is, it will do little to change the band's modus
operandi, except that Alison would love more money to indulge the band's visual
aspect when they're on tour - as they hit the road in October it will only be
at Brixton Academy
in London that
fans will experience the full effect of Alison's imagination. Otherwise
Goldfrapp will continue to bend the rules - both their own and the rules of pop
music - shaking up popular culture and making their indelible (and very
glittery) mark on it.
"It’s
always good to start with rules and ideas," says Alison. "But you’ve
also got to be open and free to let that change and evolve. And I think things
always do evolve naturally. It’s just about being open to let that
happen."